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Small Business 101
Small business 101
The key is knowing your business strengths and deeply understanding your customers’ needs.
Aug. 27, 2021
The pros and cons of online versus on-site business
Tips to keep in mind when going online
Adopt digital marketing
Choose the right platform
UX is key
Prioritize safety and security
Be personal, be consistent
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Written By
Lauren Rabindranath
Lauren Rabindranath is a copywriter and communications consultant based in Toronto, Ontario, who works with clients across industries. Working with CIBC Business Banking, Lauren supports content development for online platforms, relating her personal experience as an entrepreneur to CIBC’s tailored services.