While the pace of home sales may have slowed slightly, the same cannot be said for home improvements and renovations. A third of Canadians have renovated in the past year and another third plan to do so in the coming year.
The survey found that 30 per cent of homeowners have made energy efficiency improvements in the past year or plan to in the next 12 months. Many of those home improvements are driven by a desire to improve energy efficiency to save money on costs and increase the value of homes. Energy efficiency was number three on the list of factors potential buyers are considering when house hunting — after location and cost.
“Home energy efficiency is not only good for the environment, but it helps reduce energy costs and that’s what we’re seeing people are very interested in,” Ms. Lucreziano says. “It’s an investment that will help you save on the future costs of homeownership.”
Yet, the survey shows more than half of Canadians are not aware of government programs and rebates to support energy efficiency, she points out. A professional advisor can also help homeowners sort through the various federal, provincial and, in some cases, municipal rebates that make renovations more affordable.
“There is a big, big opportunity for Canadians to obtain advice,” Ms. Lucreziano says. “There are just so many options out there to think about.”
From March 28 to March 31, 2022 an online survey was conducted of 1,521 randomly selected Canadian adults who are homeowners, renters or co-inhabitants, and who are panelists of Maru Voice Canada Opens in a new window.. This survey was executed by Maru/Blue Opens in a new window.. For comparison purposes, a probability sample of this size has an estimated margin of error, which measures sampling variability, of +/- 3%, 19 times out of 20.
Originally published in The Globe and Mail, June 2022.